Outreach Playbook

Email — Full Value Stack

Lead with ordering, land with the AI employee

Subject: What if [Company]'s clinics ordered 50% more orthotics?

Hi [Name],

Quick question: what % of your clinic partners' patients who should get orthotics actually end up ordering them?

For most labs it's under half. Not because clinicians don't want to order — the process is too slow, they lack confidence in foot assessment, and recommendations fall through the cracks.

We built Soapro to fix all three:

- Voice ordering: clinician speaks the order in 30 sec, AI generates a complete form in your format
- Charting assist: same interaction auto-generates clinical notes (this is why clinicians love it)
- Missed opportunity detection: AI flags patients who should get orthotics but weren't prescribed them
- Auto follow-up: our AI employee follows up with patients on unfilled recommendations and reorders

For a lab processing {volume{'}'} orders/mo, that's typically +50% volume and $15-20K/yr in processing savings. Revenue share model — no upfront cost.

Worth 15 minutes to see a live demo?

Email — Short / Founder-Led

Subject: AI that finds missed orthotic orders

Hi [Name],

Two stats: only 20% of Ontario chiros order orthotics, and 40% of recommended treatments never get followed up on.

We built an AI that fixes both — simplifies ordering to 30 seconds by voice, then automatically follows up with patients on unfilled recommendations.

Your lab gets more orders. Clinics get less admin. Patients get better care.

15 min demo?

Objection Responses

"We already have online ordering"
Your portal handles orders from clinics that already order. We unlock the 80% of chiros who don't order at all — plus catch missed opportunities in every patient interaction. Different problem entirely.
"Don't want to share revenue"
The share only applies to incremental orders we generate. If you do 500/mo now and we add 250, you share 10% on those 250 ($2.5K) and keep $22.5K. Net +$20K/mo you wouldn't have had.
"Our clinics are happy"
Are they ordering orthotics for every patient who needs them? Our AI catches the ones they miss — patients who mention pain but don't get assessed, recommendations that never get followed up. That's found revenue.
"Sounds complicated"
Zero integration. Clinics use our app, we deliver orders in your format. You just see more orders arrive. The AI follow-up runs automatically.

Key Numbers

30 sec
Voice order vs 10 min forms
95%
Order completion vs 60%
50%+
Volume increase with AI
40%
Of recommendations go unfollowed-up
80%
Of Ontario chiros don't order orthotics
0
GTA labs with voice AI + auto follow-up